The foundation of e-marketing – POSITIONING
Positioning entails using techniques helping to place the Internet address in the most proper position among browsers and catalogues (especially in web portals). The application of these techniques is the basic and indispensable form of promoting the Internet services.
Because of numerable data, it becomes more and more difficult to find an appropriate piece of information in the Internet. The most important element of an efficacious promotion campaign in the net is to inform users about the web site and encourage them to see it.
Our question is: How do net surfers find information presented on www sites?
Net surfers start searching web portals that contain catalogues and browsers. A high position of key words in browsers and catalogues is particularly interesting for positioning. It is the only efficacious source connected with the Internet itself.
We recommend making various necessary steps that allow for editing customers’ address site in the first collation of search results, in the biggest Polish and international online browsers.